Partnership Criteria

Market Presence & Distribution Capability

- Established distribution network within the target market
- Existing relationships with retailers, wholesalers, or foodservice channels
- Ability to support product placement and market expansion

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Market Knowledge

- Understanding of local consumer preferences and culinary usage
- Familiarity with regulatory requirements (import, labeling, halal, etc.)
- Ability to provide market feedback and insights

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Commercial Commitment

- Willingness to commit to minimum order quantities (MOQ)
- Commitment to developing the brand in the market
- Ability to invest in marketing or promotional activities where required

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Operational Capability

- Ability to manage logistics, warehousing, and inventory
- Capability to handle product registration, compliance, and documentation
- Strong financial standing and business track record

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Brand Alignment

- Alignment with our brand positioning and product portfolio
- Interest in long-term partnership rather than short-term trading

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Partnership Process

Step 1 – Initial Introduction

- Exchange of company profile and market overview
- Preliminary discussion to understand market potential

Step 2 – Product & Portfolio Review

- Review of suitable SKUs for the market
- Discussion on product positioning and target channels

Step 3 – Sample Evaluation

- Samples sent for product evaluation and culinary testing
- Partner gathers feedback from internal team / chefs / retailers

Step 4 – Commercial Discussion

- Pricing structure
- MOQ and logistic
- Marketing support and promotional strategy

Step 5 – Trial Launch

-Initial trial order
- Limited market rollout to test consumer response

Step 6 – Performance Review

- Review sales performance and market feedback
- Identify top SKUs and refine strategy

Step 7 – Long-Term Partnership Development

- Expansion of SKU range
- Joint marketing initiative
-Structured sales targets and growth planning

Ready to become our Partner?

Ready To Partner With Us?

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